We partnered with Aqua Pool Supply to completely transform their digital presence — from boosting local SEO and optimizing their Shopify store to scaling paid ads and building consistent content strategies. The result: lower advertising costs, thousands of new keyword rankings, and millions in additional revenue. Today, Aqua Pool Supply is not just a local leader — they are recognized as one of the top pool supply competitors both nationally and internationally.
Phoenix · Scottsdale · Chandler · Summerlin · Las Vegas — Shopify ecommerce and five retail locations
Website Optimization / SEO & Content Marketing / AI Optimization / Local SEO / Conversion Rate Optimization / Paid Advertising / Brand Awareness / Email Marketing / Lead Management / Natural SEO Growth
Conversion rate increase
Orders increased by
Return customer rate
Increase in sales
Map pack local rank
Organic keywords
Organic traffic increase
Organic sales increase
One search, two placements — Aqua Pool Supply in the paid results and again in the map pack.
Cost per conversion sat above $50, and they were overspending by thousands each month.
Website conversion rates were underperforming against the traffic already arriving.
Only around 400 keywords were ranking, which capped how many new pool owners could find them.
Google Business listings sat outside the top 40, so the map pack sent them almost nothing.
Both channels ran in bursts rather than on a schedule, so the list never compounded.
Lead generation and management systems were not built to catch and convert what came in.
Rivals were purchasing backlinks in bulk. Aqua Pool Supply needed growth that would survive an algorithm update.
Updated the Shopify store for speed, user experience and higher conversions.
Expanded keyword rankings from 400 to 7,900+, with optimized product and blog content that attracts new pool owners daily.
Structured content for AI Overviews and emerging search formats to future-proof visibility.
Improved Google Business listings for all five stores — Phoenix, Scottsdale and Chandler in Arizona, plus Summerlin and Las Vegas in Nevada. The Las Vegas store rose into the top five for best pool supply searches.
Redesigned the funnels and checkout process, which produced a 4x increase in sales.
Rebuilt Google Ads, cutting cost per conversion from $50+ to under $18 and removing $2,000+ of monthly spend while driving more leads.
Strengthened visibility across social, Google Business and the local communities around each store.
Launched Klaviyo campaigns to re-engage past customers and nurture new leads.
Built systems to capture and convert leads consistently across all five locations.
Achieved entirely organically, with zero spend on backlinks — no link buying, no private blog networks, nothing Google penalises.
Across all five store locations.
From $50+ down to under $18.
Advertising costs lowered while lead volume went up.
Ranking nationally, not just locally.
The Las Vegas location now ranks in the top five for best pool supply searches.
In both Phoenix and Scottsdale.
Now recognized as a leading competitor against the top pool supply companies nationwide.
Consistent lead generation and management driving long-term growth.
“Partnering with SiteRyze has been the best decision we have made for our business. Before, we were overspending on ads and barely showing up online. Now, our phones ring constantly, our website drives real sales, and we have grown beyond what I thought was possible in such a short time. Because of their work, Aqua Pool Supply is now recognized as a top competitor in the pool supply industry — not only across the U.S. but internationally as well. Their team truly understands how to help a business stand out, and I could not be happier with the results.”
— Owner, Aqua Pool Supply
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