Aqua Pool Supply

While Aqua Pool Supply had a strong reputation locally, they faced several key challenges:

• Paid advertising was expensive, with $50+ cost per conversion and overspending thousands each month

• Website conversion rates were underperforming

• Only ~400 keywords were ranking organically, limiting visibility

• Local SEO rankings were weak, with Google Business listings outside the top 40

• Social media and email marketing lacked consistency

• Lead generation and management systems were underdeveloped

• Competitors were purchasing backlinks in bulk, while Aqua Pool Supply needed a sustainable, natural approach

We developed a comprehensive, multi-location strategy to scale Aqua Pool Supply’s growth:

• Website Optimization: Updated the Shopify store for improved speed, user experience, and higher conversions.

• SEO & Content Marketing: Expanded keyword rankings from 400 → 7,900+, creating optimized product and blog content that attracts new pool owners daily.

• AI Optimization: Structured content for AI Overviews and emerging search formats to future-proof visibility.

• Local SEO: Improved Google Business listings for all three stores — Phoenix, Scottsdale, and Las Vegas. The Las Vegas store, in particular, rose to the Top 5 positions for best pool supply searches and many more.

• Conversion Rate Optimization: Redesigned funnels and checkout processes, resulting in a 4x increase in sales.

• Paid Advertising (PPC): Optimized Google Ads, reducing cost per conversion from $50+ → under $18 and cutting $2,000+ in monthly ad spend while driving more leads.

• Brand Awareness: Strengthened visibility across social media, Google Business, and local communities.

• Email Marketing: Launched Klavyio campaigns to re-engage past customers and nurture new leads.

• Lead Management: Built systems to better capture and convert leads across all three locations.

  • Natural SEO Growth: Achieved results 100% organically with zero spend on backlinks, unlike competitors spending heavily on link buying, private blog networks and other black hat tactics Google frowns upon.

• 4x increase in sales across all three store locations

• Cost per conversion reduced from $50+ → under $18

• Advertising costs lowered by $2,000+ per month while scaling leads

• Keyword rankings expanded from 400 → 5,000+ nationally

• Local SEO dominance: Las Vegas location now ranks in the Top 5 for best pool supply searches

• Google Business rankings boosted from #47 → Top 5 in Phoenix and Scottsdale

• National Recognition: Aqua Pool Supply is now recognized as a leading competitor against top pool supply companies nationwide

• Consistent lead generation and management systems driving long-term growth